Whether you’re setting up shop for the first time, or you’ve been in the game for years and it’s time to revamp your business image, My Web Agent can help you put your best foot forward. First of all you need to ask yourself a few questions. What am I really good at? And, why should my target audience pick up the phone and call me ahead of my competitors?
In the old days, and to a lesser degree today, you could just name your company AAA Legal Services or AA Auto Repair or something similar to ensure you were listed high in the directories. While that still has some value, that sort of name says NOTHING about your brand. It sort of equates with “Generic Company” to the audience. And since people now favour search engines over directories, the alphabetical advantage doesn’t carry the same weight.
The business name doesn’t have to shed light on your brand, but it’s helpful when it can. If your name is in place, continue exploring your strengths, the needs of your marketplace, and ultimately your USP (unique selling proposition). If you’ve done some honest research in this regard, you’ll cut out a year or two of floundering around, wondering why your business isn’t taking off.
From here, you’ll want your USP to permeate all aspects of your marketing. Logo, website, colour scheme, writing style, promotions, and more. If you’re in a competitive industry with hundreds of others undercutting each other’s price point, emphasize your superior quality. And don’t just say it, show it whenever possible. Are there photos of what happens when people go with a cheaper product or service? Show it. Are some of your customers willing to give a testimonial stating how much better off they are because they paid a little more for you v. the cheaper options? Show it.
Some ways My Web Agent can help you build a solid brand:
Building a successful business means more than just being good at what you do. It means creating an identity that properly communicates who you are to your customers and prospects.
If you want to get started on the right foot, or if it’s time to update your brand with some outside help, My Web Agent will gladly take you on board and assist…with your best interests in mind. Call us today to set up your first meeting and we’ll help with your existing or new business brand creation.